01.
Brand Communications
- Unique Value Proposition
- Positioning
- Key Messages
ABOUT US
Every minute new products are built or new services are launched to address market gaps or create new market segments.
Many, despite being ingenious and innovative may not succeed as a brand without getting the deserved attention of the target audience. It requires good preparation and consistent delivery to win the audience’s trust, build on other promotional activities and create loyal customers. The key to great publicity for the brand rests in an effective public relations (PR) exercise. Elixier PR the offshoot of Interlock Marketing Consultancy, helps you build and strengthen the relationship with your stakeholders.
- Delivering a magical potion as the name suggests, yet based on a robust strategy and effective implementation, our PR solutions help in creating a sustainable brand by adding further value.
- At Elixier PR, we believe in taking a long-term approach to customer experience rather than settling down for immediate transactional value.
ABOUT US
Elixier PR is a Bangalore-based, full-service PR and digital marketing agency with a focus on the non-IT sectors. Our team of thinkers and professionals, both wise seniors and spirited young work towards adding value to customer brands. As we work towards delivering measurable success to our clients, our team leverages every PR tool, opportunity and resource in a structured way that meets global standards.
OUR VALUES
- Accountability
- Excellence
- Integrity and Ethics
- Commitment
- Respect
Our Services
02.
Traditional PR
- Mainline and Business Press
- Niche media
- TV and Radio
03.
Digital Marketing & Reputation Management
- Influencer-led Strategies
- Clever Storytelling
- Content Marketing
04.
Content Creation
- Ideation
- Planning
- Purposeful content
05.
Leadership Profiling
- Key competencies
- Additional strengths
- Next level of responsibility
06.
Media Relations
- Research and media kit
- Media tools
- Coverage and monitoring
07.
Socia Media Management
Leadership
Jaya Sara Varghese
Founder & CEO
Jayesh George
Co-Founder & Director
Manjunath N
Director - Media RelationsExpertise with clients across
Education
Today, the education sector in India is at a pivotal point in its growth stage with a sizeable young population and a low gross enrolment ratio across several regions. This presents massive opportunities for both private and foreign participation. Quality education is the key for an individual as well as society to reach their full potential. Upskilling increases employability and further career growth.
Media and Entertainment
Sometimes called the sunrise sector in the Indian economy, the country’s Media and Entertainment industry is among the fastest growing across the globe. Driven by the deep penetration of the internet and the use of smart devices in addition to traditional media, the industry is projected to reach USD100 billion by 2030. The country’s booming gaming community powered by VR and metaverse is poised to contribute to the Media and Entertainment industry in a big way.
Real Estate
Known to be the second largest employment generator in India, which is today among the fastest growing economies, the real estate sector is now seeing a rise in growth. The high growth is driven by increasing urbanization, industrial undertakings, and individual income levels. The housing sector is constantly evolving with the millennials who are in their peak buying years continuing to influence the property market.
Financial Services/BFSI
The growing adoption of digital payments and the increase in the use of new-age technologies have contributed to the fast growth of the banking and financial services sector in India. Technology is playing a key role in enhancing customer experience and narrowing the difference between traditional and new-age banks. The growing demand for BFSI professionals is seen not only in the metros but tier 2 and tier 3 cities. AI & machine learning, Robotic Process Automation, and Blockchain technologies are set to define the future of the sector.
Staffing
Workplaces in the new business models are borderless and filled with opportunities. Talent is constantly on the lookout for flexible working styles and meaningful, purpose-driven roles along with work-life balance. HR has a larger responsibility besides recruitment such as providing internal growth opportunities and skill development. Some of the current HR trends include, the increase in the gig workforce, the rise of HRTech, and the impact of the great resignation here to stay.
Fast-Moving Consumer Goods
The increase in branded goods across rural regions is driven by growing income and aspiration levels presented there. In the new normal, FMCG companies are back to launching new products and maintaining their digital presence on online retail platforms. The growing disposable income, rising millennials, and Gen Z customers, and the increase in brand awareness across channels are the driving factors for the fast growth in the sector.
Healthcare and Pharma
The Covid-19 pandemic has brought healthcare and drug innovation to the forefront in the world including India. The Indian healthcare sector is among the fastest growing in terms of revenues and employment. Being 3rd largest in the world in terms of volume and 14th largest in terms of value, the Indian pharmaceutical industry is also the largest provider of generic drugs globally. New investments for expansion by large hospital chains, from both domestic and international investors, are on the rise.
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